Selected Work
Hey, I’m N’Yaisha!
If you’re meeting me after 2008, then feel free to call me Ny (rhymes with “my”). I make content that moves people—literally and measurably. As a social-first content leader with over 12 years of experience, I’ve helped global brands and high-growth startups turn narratives into engagement, conversions, growth, and cultural moments. From viral posts to notable creator partnerships, I build content ecosystems that are audience-first, data-informed, and platform-native.
My work isn’t just creative—it’s measurable, repeatable, and scalable. I’m at my best when translating narratives into frameworks that align brand, creative, and product teams, so every piece of content resonates and performs. And I’m at my worst on Wednesday afternoons after 3:00 with no caffeine.
IRL, I enjoy short walks to the corner store and long runs around the block. I think big, shop small, and, yes, I do send 10-minute voice notes. Shamelessly.
Resume
Currently
Director of Integrated Marketing
Blueland
New York, New York
Previously
Uber
Creative Theory Agency
Unilever
Milk Makeup
Laundry Service
Three Degrees NY
2021-2025
2020-2021
2020
2018-2020
2015-2018
2014-2015
Skills
Editorial Strategy
Social Strategy
Creator & Partner Collaboration
Editorial Strategy Social Strategy Creator & Partner Collaboration
Creative Direction
Multi Channel Programming
Cross-functional Communication
Creative Direction Multi Channel Programming Cross-functional Communication
Campaign & Project Management
Data Analysis & Performance Measurement
SEO & Audience Insight
Campaign & Project Management Data Analysis & Performance Measurement SEO & Audience Insight
Stakeholder Alignment
Team Leadership
Mentorship
Stakeholder Alignment Team Leadership Mentorship
Education
University of North Carolina at Chapel Hill
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