Blueland
Blueland reimagines everyday home cleaning products to eliminate single-use plastic waste. Built on the belief that a clean home should not come at the expense of a clean planet, Blueland designs innovative, plastic-free products that make sustainable choices easy, effective, convenient, and affordable.
As Director of Social and Integrated Marketing, I lead cross-functional teams to create mission-driven, science-backed content that educates, “edutains,” demystifies, and—most importantly—communicates who we are, what we stand for, and why we make the choices we do.
—people debating whether wearing shoes in the house mattered, and why—even mainstream media like The Washington Post covered it. I spotted a way for Blueland, a modern, multi-certified cleaning brand, to credibly join the chat.
The “shoe post” became the most viral in brand history, organically reaching over 10M accounts (69M views) on Instagram with 99.7% of views from non-followers.
I wanted to tap into the trending “shoes-off” conversation
99.7%
Non-Followers