OUI the People
Higher standard bodycare, made for all—OUI the People believes in rewriting the rules of bodycare. Its products help you feel confident in your skin, on your terms, with award-winning formulas and ingredients that deliver real results. From innovative body treatments to elevated daily essentials, OUI the People crafts body care that is as uncompromising as its community.
I led the creative execution for OUI the People’s debut at SEPHORiA, Sephora’s multi-day immersive event for the beauty-obsessed. As a Caribbean-owned, Brooklyn-based brand, it was only right that our concept was a hyperlocal love letter to culture and community: the quintessential New York City bodega.
“The Bodycare Bodega” reimagined the corner store through custom scratch-offs, soda cans, cereal boxes, posters, and newspapers—everything you’d find at your Puerto Rican or Dominican corner store (minus the cat and baconeggandcheesesaltpepperketchup). As a native New Yorker, bringing this activation to life was deeply personal.
The Bodycare Bodega earned the “Rookie Award” at SEPHORiA ’23 for best-in-class activation by a first-time brand.
